When a leading U.S. baby food company with over 90 years of heritage decided to enter Southeast Asia market starting from Malaysia, a rapidly growing eCommerce market, it faced a common challenge for international brands:

This is where Imagic Esolutions, a full-service eBusiness solution provider headquartered in Malaysia, stepped in.

Unlike traditional digital marketing agencies that focus on only one part of the business, Imagic offers end-to-end brand management.

From cross-border logistics and fulfilment to eCommerce store operations, customer service, social commerce, livestreaming, and digital marketing, Imagic provides a one-stop solution that allows brands to grow in Southeast Asia without building a local infrastructure.

For this baby food brand, Imagic became the local business engine—managing every aspect of its Malaysian operations as if it were our own.

As a specialized fulfilment service provider in the country, Imagic ensures that safety and freshness are non-negotiable for baby food. Imagic managed the entire cross-border fulfilment process:

Our warehousing process ensured that every order — whether one pouch or a bulk supply — reached parents in perfect condition, building trust from the first purchase.

When this global baby food brand entered Malaysia, it had no presence on local marketplaces. Imagic built its eCommerce foundation from the ground up — setting up official stores on Shopee and Lazada and ensuring they were market-ready from day one.

Our end-to-end eCommerce management services included:

Buying baby food online requires confidence — parents need fast, accurate answers before they click “buy.” Our customer engagement management team became the brand’s local careline.

At Imagic, we go beyond standard customer service. For this project, our customer engagement management team worked hand-in-hand with qualified nutrition professionals to ensure that every response was correct, safe, and aligned with best practices in infant nutrition.

This meant:

In Malaysia’s booming baby food and parenting product market, livestreaming isn’t just a trend — it’s how trust is built in real time. At Imagic, we don’t simply “go live.” 

For this U.S. baby food brand, our team:

Every session is custom-crafted to fit the client’s brand, product, and audience — so a baby food brand gets a completely different experience.

By professionally blending nutrition expertise with digital sales strategies, our tailored livestreams go beyond mere product promotion; they empower parents with the knowledge and confidence they need to make the best choices for their little ones.

Each livestream is uniquely crafted to resonate with the nature of our clients' businesses, ensuring the content feels genuine and aligns perfectly with the audience's needs.

Each livestream is uniquely crafted to resonate with the nature of our clients' businesses, ensuring the content feels genuine and aligns perfectly with the audience's needs.

The impact? More than just views — we drive real sales while fostering lasting trust with customers.

We didn’t just sell baby food — we connected with parents across Malaysia in ways that felt genuine and relevant to their daily lives through tailored digital marketing:

Through consistent messaging and valuable content, the brand quickly gained loyalty among Malaysian parents.

Many agencies tend to focus on just one aspect of a business. Some specialize in marketing, while others concentrate solely on operations. For this baby food brand, we embraced a more holistic approach by acting as their comprehensive Malaysian team. Our services span from import logistics and eCommerce setup to customer engagement and brand marketing.

We don’t simply connect the dots; we manage the entire journey as their full-service eBusiness partner. From importing and launching their online store to overseeing daily operations and crafting impactful marketing campaigns, including tailored livestreams, we cover every stage of the brand's growth in Malaysia.

With a team of experienced nutrition professionals, we ensure that every piece of content—especially when it comes to baby food—is accurate, credible, and aligns perfectly with the brand's values.

The result? A transformation from zero market presence to becoming a trusted and recognised baby food brand in Malaysia, without the need to set up a local office or hire an in-house team.