When a leading U.S. baby food company with over 90 years of heritage decided to enter Southeast Asia market starting from Malaysia, a rapidly growing eCommerce market, it faced a common challenge for international brands:

This is where Imagic Esolutions, a full-service eBusiness solution provider headquartered in Malaysia, stepped in.

Unlike traditional digital marketing agencies that focus on only one part of the business, Imagic offers end-to-end brand management.

From cross-border logistics and fulfilment to eCommerce store operations, customer service, social commerce, livestreaming, and digital marketing, Imagic provides a one-stop solution that allows brands to grow in Southeast Asia without building a local infrastructure.

For this baby food brand, Imagic became the local business engine—managing every aspect of its Malaysian operations as if it were our own.

As a specialized fulfilment service provider in the country, Imagic ensures that safety and freshness are non-negotiable for baby food. Imagic managed the entire cross-border fulfilment process:

Our warehousing process ensured that every order — whether one pouch or a bulk supply — reached parents in perfect condition, building trust from the first purchase.

When this global baby food brand entered Malaysia, it had no presence on local marketplaces. Imagic built its eCommerce

foundation from the ground up — setting up official stores on Shopee and Lazada and ensuring they were market-ready from day one.

Our end-to-end eCommerce management services included: